The decision to focus on reusable growlers is in complete alignment with our original but untested business vision.. .in making a difference in this corner of the world
San Diego, Calif. (PRWEB)
September 26, 2017
LJ Crafted Wines announced today that they are focusing their business entirely on the use of reusable growlers and eliminating conventional bottling of their wines. Inspired by the craft beer industry in San Diego, LJ Crafted Wines is a trailblazer offering wines solely in growlers.
Their patent-pending technology aptly called a “Wine Steward” enables them to serve their wines directly from the barrel in which wine is aging, while maintaining the integrity of the remaining contents of the barrel. This innovation combines perfectly with the use of refillable, eco-friendly and sanitized growlers allowing customers to refill from an ever-changing selection of wines available in their tasting room.
Though committed to their vision, the owners of LJ Crafted Wines were uncertain if their novel system of serving wine would be well received or successful, so they cautiously bottled half of their first vintage in 2015, knowing they could later bottle the wine in the barrels if their concept was rejected. Their wine consumer has overwhelmingly embraced the refill option, with 98% of wine club members opting for the Growler Club membership.
“The decision to focus on reusable growlers is in complete alignment with our original but untested business vision. We are grateful to hundreds of loyal Growler Club members who have embraced our concept helping us break new ground in the wine industry and succeed in making a difference in this corner of the world,” said Lowell Jooste, owner of LJ Crafted Wines. “This is a case of the customer being right and knowing what’s best for the environment!”
To date, LJ Crafted Wines has avoided using more than 20,000 single-use bottles by serving their wine directly into reusable growlers since opening in the spring of 2016. This translates visually to a line of upright bottles extending for more than a mile in length. The commitment to no longer bottle wines at LJ Crafted Wines saves the energy & emissions required to produce single-use bottles as well as drastically minimizing glass disposal to landfills. The…