New York, New York (PRWEB)
September 22, 2017
BeVisible and My Money My Future, the premier tech startups serving the professional and financial needs of the Latinx millennial market announced a strategic partnership that will give users exclusive access to high level career advice and personal financial guidance.
My Money My Future will provide BeVisible users financial content and programming such as webinars, financial coaching and co-branded events related to career and money. BeVisible users will also get in-platform access to MMMF’s suite of financial tools like automated budgeting, financial guidance on student loans, investing and retirement.
The partnership is a big win for both BeVisible, the professional network for Latinx, and My Money My Future, a financial media and tech platform. The partnership, dubbed, ‘where career and money come together’ will allow both companies to leverage their shared demographic focus to expand their marketing efforts, align programming and become the leading conduit for companies looking to tap into this highly coveted market.
While Latinx are over over-indexed on mobile, few tech startups are focused on this rapidly growing segment. “BeVisible continues to see tremendous growth as a career platform because we understand that Latinx have different cultural norms and preferences when it comes to networking. The Latino millennial is extremely ambitious and is looking for experiences and tools that speak to their unique experience. Between our companies, we are going to be able to serve their needs in a very fundamental way and that will ensure brand fidelity over time,” said Andrea Guendelman, CEO of BeVisible.
According to a recent Nielsen report published last week, Latinx are an economic and social powerhouse driving economic growth and consumer trends.
As Silicon Valley continues to struggle with diversity, the partnership is a testament to the forward thinking CEO’s of both companies. “Our companies are serving an incredibly powerful demographic that has frankly been overlooked by Silicon Valley. When people talk about their career, they also talk about money, so this is a natural partnership and a smart business move for both of us. Together our companies are meeting a real need for this upwardly mobile and ambitious demographic that is looking for advice they can trust, especially…