Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation

“We only partner with the best,” says Nick Ashmore, VP of Marketing. “We’ve chosen to link with Lead Liaison over other marketing automation platforms. That says a lot about how happy we are with their solutions.”

Sales and marketing solutions provider, Lead Liaison, and call tracking intelligence experts, ResponseTap, today announce a partnership and integration that combines call tracking, visitor tracking, and marketing automation into one solution.

ResponseTap is a global organization with offices in the the US and UK. They most recently opened their New York office. The company has transformed the way marketers and call centers manage selling via the phone.

Lead Liaison offered the perfect solution. The company’s website visitor tracking solution, ProspectVision™, tracks website activity. Their marketing automation solution, Lead Management Automation (LMA)™, provides a legion of automated marketing solutions. And their sales enablement capabilities allow sales teams to be more efficient and accelerate sales. All of these solutions work together to seamlessly link sales and marketing activities into one platform.

“Our central focus has been on online activity, such as website activity and marketing emails, and offline activity, such as handwritten letters or promotional mailers,” says Christopher Kipgen, Technical Communications Manager at Lead Liaison. “The missing link was call tracking, and we’re very excited to now track that activity in Prospect Profiles, too. Adding call tracking insight provides a more comprehensive view of a Prospect for sales and marketing users”

The integration also allows mutual customers to:

  • Track which Prospects have made phone calls.
  • Segment prospects and trigger automations based on the phone call
  • Turn an unknown visitor into a Prospect during a live call.
  • View a Prospects web journey during a live call.

“We only partner with the best,” says Nick Ashmore, VP of Marketing. “We’ve chosen to link with Lead Liaison over other marketing automation platforms. That says a lot about how happy we are with their solutions.” For many businesses, the inbound phone call is an integral part of a customer’s buying journey. Through this integration, the…

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