Their light-hearted humor and connection to the community makes them a great asset for the network and an outstanding vehicle for brands that are looking to engage the highly coveted bicultural Latina demographic.
Los Angeles, CA (PRWEB)
September 11, 2017
LATV Network, the original national, bi-cultural Television Network which recently celebrated its 10 yr anniversary, is excited to announce the launch of its new, weekly talk show Armida y la Flaka, premiering on the network on Friday, September 15th at 10:30pm EST /7:30pm PST.
LATV’s brand new series will be hosted by renowned Spanish radio personalities, Armida y la Flaka, the dynamic duo that has captivated American Latino audiences for the past decade on their nationally syndicated FM radio show carried in 22 major media markets on Entravision stations.
On LATV, Armida y la Flaka will feature a different approach than on its radio incarnation. While it will maintain the essence and chemistry of Armida y la Flaka’s close relationship, it will also cater towards a younger, more bicultural, bilingual millennial audience.
Produced at the LATV’s state-of-the-art HD studios in Los Angeles, this unique talk show will feature these bold, empowered Mexican women exploring a variety of topics that range anywhere from personal experiences, expert advice on a wide range of topics, community driven issues, as well as fashion, music, health, positive relationships, and culinary tips you won’t find anywhere else.
“We are thrilled to have Armida y la Flaka join the LATV family. Their light-hearted humor and lasting connection to the community makes them a great asset for the network and an outstanding vehicle for national brands that are looking to successfully engage the highly coveted bicultural Latina demographic” commented Luca Bentivoglio, LATV’s COO and Head of Programming.
Armida y la Flaka premiers Friday, September 15th on LATV, and airs every following Friday at 10:30pm EST / 7:30pm PST.
LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bi-cultural 18-49 Latino demographic, with content that features a…