LaterPay Brings Industry’s First On-Platform SaaS Payment Infrastructure to U.S. Content Providers

LaterPay – the industry’s first on-platform SaaS payment infrastructure designed to increase user conversion rates by offering immediate, frictionless access to paid content or services – today announced its expansion into the U.S. marketplace with an office opening in New York City. The company was founded in 2010 by CEO Cosmin Ene and is headquartered in Munich, Germany.

LaterPay is the industry’s first solution for “on-platform” monetization. The easily integrated SaaS infrastructure empowers content providers to stay in full control, monetizing their own traffic as well as traffic from referral sites directly on their platform.

LaterPay enables content or service providers of all types – from traditional and video publishers to software providers and entertainment platforms – to easily and economically sell digital assets and services without forcing the user to register or pay upfront. Instead, consumers are only prompted to pay for content or a service after they hit the purchase threshold set for them. Through this frictionless pay-later model, consumers are more inclined to convert their one-off purchases into long-term subscriptions, giving providers a unique approach to simultaneously promoting content consumption while also driving revenue on their own platform.

Leading the charge in the U.S., LaterPay has recruited industry expert Hal Bailey as its chief revenue officer. In his last position, Bailey served as director of emerging business development at Google for 12 years. Prior to joining LaterPay, Bailey invested in and advised multiple tech industry startups including Gradifi and Peer Street.

“In order to expand their digital revenues, providers today increasingly need to adapt to users’ dynamic consumption behavior – ranging from occasional to frequent use – by offering consumers multiple models that complement subscriptions. LaterPay offers an elegant solution for brands to engage consumers on their own platform while also marketing other paid models in the future,” said Ene. “We are very excited to roll out the LaterPay platform in the U.S. and to have Hal leading our efforts in the market.”

LaterPay raised fresh capital to support its international expansion. The company recently added 5…

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