PARK CITY, Utah — Describing a U.S. pursuit of the 2026 Winter Olympics with Los Angeles already hosting the 2028 Summer Games as complicated, Los Angeles 2028 chairman Casey Wasserman said Tuesday the local organizing committee would need a series of in-depth discussions before signing off on a 2026 American bid.
U.S. Olympic Committee officials said Monday that whether the U.S. pursues the 2026 Winter Games would likely require LA 2028’s approval because of marketing and commercial agreements with the 2028 Games.
Salt Lake City, Denver, the Reno/Lake Tahoe area have all expressed interest in bidding for the 2026 Games and joining an international field that potentially could include Calgary, Innsbruck, Stockholm and France.
Los Angeles signed an agreement with the International Olympic Committee to host the 2028 Games on Sept. 13.
“2026 is complicated,” Wasserman said at the Team USA Media Summit. “Obviously there’s real challenges from a timing perspective for us. There are issues with (the marketing agreement) with the United States Olympic Committee. But I think our approach has been the Olympic Games, whether they be summer or winter, they’re good for American athletes.
“So our intent is always to be a good partner to both the United States Olympic Committee and those American athletes. There’s I think going to be an open process here run by the IOC. … It’s not up to us to decide whether those cities in the United States are interested to participate, but certainly before they formally bid it will require a lot of conversation and deep understanding how that would affect us, how that would create challenges, how that would make great opportunities, so it’s certainly exciting to think about the Winter Games coming back, but there’s a lot of work to be done between now and then.”
The USOC will discuss a potential American bid for the 2026 or 2030 Winter Olympics at a board of directors meeting on Oct. 13. Topics to be discussed will include how an American Winter Olympics would impact Los Angeles’ ability to secure corporate sponsorship agreements, and the financial impact on the USOC.
“We’ve read reports of people’s interest just like everybody else,” Wasserman said. “There are obviously a myriad of issues, most of them commercial and whether that affects our ability (to land sponsors), hopefully we’ve sold out of our inventory by 2026, because if we’re still selling in 2026 then like there’s other…