At the heart of email deliverability and customer success with email marketing is data, specifically it’s validity and quality.
Dallas, TX (PRWEB)
February 28, 2017
Kickbox, Inc., a SaaS email technology company focused on helping small to enterprise level businesses improve their email deliverability, announces new partnership and app integration with one of the world’s leading email marketing automation platforms, dotmailer, a dotdigital Group PLC company. dotmailer’s customer portfolio boasts over 80,000 users in over 150 countries, across B2C and B2B markets, including retailers and leading brands like Vizio, Asana, Converse, Barbour, DHL, Fred Perry and more.
The new integration provides a secure path for dotmailer customers to perform routine email list maintenance and email verification of their contacts, all from within the Kickbox platform.
Customers utilizing the new integration are expected to see improved email deliverability, engagement and increased conversions of email messages and automated workflows sent from dotmailer.
“Email deliverability is a partnership,” said Phil Draper, CMO, dotmailer. “There are the technical bits that we as an ESP take care of and there are the bits that the client has to look over. A key component of the client’s responsibility is ensuring that their data is valid at the point of collection and maintained throughout the whole customer lifecycle. The Kickbox integration fits perfectly with dotmailer’s ethos by giving our clients an easy to use tool to help maintain their data. I am looking forward to the grand unveiling at the dotmailer Summit.”
“At the heart of email deliverability and customer success with email marketing is data, specifically its validity and…