Radical improvement of global health is the opportunity of our generation. To meet this challenge, we needed to establish a brand big enough to address everything our growing team aspires to achieve.
NASHVILLE, TN (PRWEB)
August 09, 2017
Co-founders Vic Gatto and Marcus Whitney announced today that the parent company of Jumpstart Foundry and Health:Further has raised a new round of capital, brought on a board of directors and senior management team and taken on a new name, Briovation (Brio for short).
Gatto, Briovation’s CEO, explained the need for the upgrade, “We’ve built a new kind of innovation company. It serves several market segments through a family of products and brands, all focused on the future of health. Radical improvement of global health is the opportunity of our generation. To meet this challenge, we needed to establish a brand big enough to address everything our growing team aspires to achieve.”
Health, worldwide, has been addressed by a $10 trillion mega-industry of outdated infrastructure: health systems, insurance, public health, biotech, pharma, food, etc. This infrastructure was created to address the health challenges facing the world 100 years ago: disease, trauma and organ failure. Thankfully, scientific discovery, brilliant doctors and nurses, and advanced technology have been able to largely solve these huge health challenges. However, the healthcare mega-industry has not evolved to address the challenges society faces today and for next 100 years. These challenges include chronic disease, obesity and sustained behavior change.
Some of the best people in the world have dedicated their lives to the cause of health for all as practitioners, advocates, and operators. However, greed has emerged to play a critical part in creating this sub-optimal, outdated, change resistant mega-industry. Brio seeks to address this problem today.
Whitney, Briovation’s President, said, “Brio was formed to catalyze a revolution in health through innovation. We do this through launching and supporting ventures that challenge the systemic flaws in our health ecosystems. Today, Brio has five business units and 43 companies in our investment portfolio.”
The name Briovation emerged from the combination of two words:
1. Brio: liveliness,…