J&J and The Mom Complex Introduce Marketers To Gen Z Moms at M2Moms® – The Marketing to Moms Conference

Christina Hoff, Associate Director for Global Insights, J&J

We’ll identify new strategies and research-based tactics to make the most of this huge emerging generation. The largest generation of moms ever.

Drawing on the insight from a year and a half study of Generation Z, Christina Hoff, Associate Director for Global Insights at J&J and Lauren Fitzgerald, Managing Director of The Mom Complex, will show brand marketing execs how Generation Z will make products and parenthood their own—and how brands will best be able to connect with them–at M2Moms® – The Marketing to Moms Conference, Oct. 3 & 4, NYC.

“Marketing to this generation requires a whole new set of rules,” Hoff and Fitzgerald explained. “They influence $600 billion in annual spending, but catching their attention is no easy task. As the first group of consumers to never know life without the Internet, diversity, cellphones and social media, these open-minded and tech-reliant individuals are carefully critiquing every product and message that comes their way and deciding whether it’s worth their time.

“We’ve shopped with them, voted with them, instragrammed our dinners with them, got schooled on Snapchat geofilters, and travelled across the country to hang in their homes. Our session will show marketers how to capture Gen Z’s precious attention, and, more importantly, their engagement. How to tap into their ecosystem and become a go-to brand for Gen Z. We’ll identify new strategies and research-based tactics to make the most of this huge emerging generation. The largest generation of moms ever.”

“Planning for the future is a critical aspect of every brand marketer’s responsibility,” according to Nan McCann M2Moms producer. “This is definitely a can’t miss session. Gen Z has already started parenting. Every year M2Moms® is attended by savvy brand and ad execs from virtually every product category,” McCann explained. “They attend for the research and case studies, the new techniques and how-to sessions that will really help them improve their marketing and sales. Moms are brand-critical decision makers for a broad range of products and services. They are today’s super power consumers.”

M2Moms® sponsors include…

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