Jacuzzi Brands LLC Acquires BathWraps

Jacuzzi Brands LLC is pleased to announce the completion of the acquisition of BathWraps, the leading supplier of one-day bathroom transformation services. BathWraps, previously doing business as Liners Direct, brings two decades of professional experience and innovative products sold through premiere remodeling dealers in the U.S.

“We are extremely excited about the addition of BathWraps to our bath business,” says Bob Rowan, CEO Jacuzzi Brands LLC. “The company is complementary to our core business and is led by an exceptional management team, which will remain in place and continue to operate independently.”

BathWraps, that transforms acrylic wetspace walls, tubs and showers in just one day, changed its brand name to from Liners Direct in January of this year to make room for a massive rebrand focused on manufacturing and installing custom showers and bathtubs. The brand was established in 1997 in Itasca, Illinois, specializing in custom bath and showers designed for the remodeling market. Jeff Conner, who will continue in his role as President, acquired the company in 2004, having since led the company through a period of tremendous growth.

“By joining the Jacuzzi family, BathWraps will be positioned to continue our rapid growth by providing world-class products and support through our outstanding network of remodeling dealers,” states Jeff Conner, President of BathWraps, “Additionally, we will be able to take advantage of many new opportunities by combining forces with Jacuzzi, along with our continued commitment to the success of our dealers. We also extend a special thank you to our employees, as we maintain our focus on industry-leading performance.”

Now, BathWraps is focused on expanding its network of local dealers to help accommodate for the demand the brand is seeing. Business owners who sign on as BathWraps dealers will have the opportunity to not only bring the quick and easy bathroom transformation services to new markets nationwide, but they’ll now be backed by both BathWraps and Jacuzzi. BathWraps dealers are typically business owners within other segments of the home improvement industry, including window, siding and sunroom companies and contractors, who are looking for ways to grow their current business.

“This transaction provides excellent opportunities to…

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