IT Cosmetics CEO told she was too fat to sell makeup

Jamie Kern Lima, co-founder and CEO of IT Cosmetics, has a long list of accomplishments – starting her own business, selling her company to L’Oreal for $1.2 billion in 2016 and being honored at the annual Cosmetic Executive Women (CEW) Achiever Awards are just some.

But Lima’s success in the beauty industry almost didn’t happen because of an investor’s concern over Lima’s size, which she recounts in her CEW awards ceremony.

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“I’m just not sure women will buy makeup from someone who looks like you, you know, with your body and your weight,” the investor told Lima after she had pitched him her idea.

Rather than believe him, the once successful TV new anchor says she found a new mission – to prove the investor wrong.

Lima, a sufferer of rosacea and hyperpigmentation, needed products that would help her with her specific skin issues, which…

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