Investors Urge Apple To Tackle ‘Growing’ Evidence Of Device Addiction In Kids

Two major Apple shareholders are calling on the company to do more to protect children from the potentially harmful side effects of excessive technology use.

In a letter delivered to Apple on Saturday, representatives from the California State Teachers’ Retirement System and the investment firm Jana Partners LLC urged the tech giant to address the “growing body of evidence” that suggests frequent digital-device use can have “unintentional negative consequences” for children and teens.

“We’re not software engineers, and we don’t pretend to be,” Charles Penner, a partner at Jana, told HuffPost. “And we’re not doctors and we don’t pretend to be. What we’re saying is, hey, software engineers, hey doctors, get together and form a real effort to understand this issue better and go where the research takes you.”

Letter From JANA Partners and CalSTRS to Apple Inc. Board by Hayley Miller on Scribd

In their letter, representatives of the two investors  ― which collectively control roughly $2 billion worth of Apple shares ― cite several recent studies conducted by universities, medical centers and mental health advocacy groups. Those findings suggest that children who often use smartphones or other digital devices are more likely to be distracted at school, develop depression and sleep less.

“It would defy common sense to argue that this level of usage, by children whose brains are still developing, is not having at least some impact,” the letter reads, “or that the maker of such a powerful product has no role to play in helping parents to ensure it is being used optimally.”

Dr. Michael Rich, founder and director of Harvard University’s Center on Media and Child Health, partnered with the investors to help them craft their call to action.

Smartphones and other digital devices are “dramatically changing the way we behave, the way we relate to each other and the way our society really works,” Rich told HuffPost. 

Apple “can be part of the solution and thus improve their product, and thus improve their customer satisfaction and loyalty,” he said. “There’s more than profits at stake here. There’s actual social change.”

Apple did not immediately respond to a request for comment for this article.

The shareholders outlined five steps Apple could take to address their concerns, such as developing new parental controls that would allow for more variations of restricted use, and creating an expert committee of childhood…

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