Introducing the Video Marketing Society for Brands

Video Marketing for Brands

“The community aspect is what I’m most excited about, so people can learn not just from what we’ve done for our brands, but from the collected wisdom of other brands as well.”

Jeremy Vest has been at the forefront of online video since YouTube was still in diapers. The author, entrepreneur and self-professed “data nerd” quickly rose to the top as an expert in YouTube by putting in hundreds of hours testing, auditing and deconstructing some of the most successful brands and viral videos on YouTube.

This expertise has earned him numerous speaking engagements at conferences every year, and his podcast, TubeTalk, where he interviews fellow online video experts, is one of the most influential podcasts in this space. In 2014, he opened Vidpow and began working with major brands like Car & Driver Magazine, Funimation, and HP, gaining over a billion organic views along the way.

Today, YouTube is all grown up – online video has surpassed traditional broadcast media in terms of reach – and online video is the fastest-growing segment of marketing in the world today. Which means the pressure on brands to perform in the space is higher than ever. To better serve a wider range of companies, Vidpow has pivoted from a video marketing agency to an online video marketing society.

Says Vest, “There’s only so much you can do as an agency. We realized that our true strength lies in empowering brands to embrace best practices and develop smart strategies that will perform over the long term.”

Members of the society will receive weekly training sessions with Vest and his team of YouTube-certified experts (among his team are successful content creators like Joe Scott of Answers With Joe), monthly coaching and strategy sessions, access to a library of video courses and online training, and a once-a-year in-person workshop in Las Vegas with other members.

“The community aspect is what I’m the most excited about,” says Vest. “So people can learn not just from what we’ve done for our brands, but from the collected wisdom of other brands as well. The opportunity for knowledge-sharing and collaboration is exponential.”

The new society has launched for a small group of charter members and…

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