International Floral Distributors To Release Highly Anticipated 2018 Flower Trends Forecast Revealing Consumers’ Need for the Unique and Natural

Consumers’ constant desire for juxtapositions is due to their inherent love of change in their lives, homes, and work environments.

International Floral Distributors, Inc. (IFD) persistently works to supply the flower and design industries with the latest consumer trends. As part of that work, IFD partners with a floral trend forecaster to research modern consumers and their flower design preferences. This year, IFD collaborated with trend forecaster, Michael J. Skaff, AIFD, PFCI, AAF, to examine the upcoming flower, color, decor, and wedding design trends for their annual Flower Trends Forecast. IFD would now like to share a glimpse into their top 2018 trends.

Consumers crave to attain a flawless combination of opposites—the indoors and nature, classic and modern, trendy and unique. IFD trend forecaster, Michael Skaff, believes this constant desire stems from consumers’ love of change. Though they strive for inclusivity, consumers still seek one-of-a-kind experiences and ways to showcase their individuality. Through distinct color choices, flower selections, and bold accents, consumers will assert their originality in every design choice they make in 2018.

Consumers will accomplish this special style by incorporating global design into their lives. Greece, Spain, Italy, and Egypt in particular provide an unmatched combination of serenity and adventure demanded by today’s buyers. The laid-back Mediterranean coast will excite with its casual charm and natural color palette. The earthy blues, oranges, and browns seen in a traditional Mediterranean villa will appear in geometric patterns, hand-painted ceramics, and formal pedestal vases. Natural greens, reds, and yellows will come alive in Bells of Ireland, dahlias, and sunflowers. Olives and citrus fruits will mingle with delicate Sahara roses, blue agapanthus, and rust-colored calla lilies. Whether it be with grand cascading bouquets or rustic natural accents, the Mediterranean coast is sure to inspire in 2018.

The reason consumers cherish the Mediterranean coast derives from their desire to create a natural refuge in the home and escape the turmoil of today’s political and social unrest. Whether it be through reusing goods or incorporating nature into the home, Skaff believes…

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