Intelliscape Video Analytics Identifies Passing Cars for Innovative Paramount Pictures Transformers 5, Promotional Campaign

Intelliscape, a global provider of video analytic & deep learning solutions is pleased to announce that Lamar Advertising Inc. has integrated the innovative Intelliscape VEHCIO vehicle recognition solution within a digital billboard advertising campaign for Paramount Pictures Transformers 5: The Last Knight.

Wanting to do something unique to gain attention and create a buzz with moviegoers, Paramount Pictures contacted Lamar Billboards. Being that the Transformers movies are based on highly advanced metallic creatures that “transform” from secret lives as ordinary cars and trucks into larger-than-life battling robots, the campaign wanted to reach out to car owners and draw them into the movie’s unique universe — and a digital billboard campaign was developed.

Intelliscape worked with Lamar Advertising to deploy a solution where an IP video camera and a video analytics system are integrated to identify certain makes and models of cars for the purpose of presenting responsive, targeted billboard ad messaging. The Intelliscape analytic solution uses Canon cameras and integrates Milestone VMS with proprietary analytics for car recognition that matches vehicles against a database of those with the same make and model.

With a camera mounted about 1,000 feet ahead of the digital billboards on roads where speed surpass 55 mph, the solution recognizes the target vehicle and delivers the custom billboard advertisements accordingly in approximately 1 second time, allowing the identified car make and model to be incorporated within the message: Attention Your Car is an Autobot! Recognition data for Honda Civic, Ford Focus, Toyota Camry, Nissan Altima, and Chevy Malibu are some of the models included in the campaign..

“Our medium is usually all mass media, but this solution enables us to have a direct conversation…

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