Innovative B2B Incentives Strategies Take Center Stage at 2017 BthruB Leadership Summit

Our clients always enjoy the opportunity to be with their peers. That’s really what they come to BthruB for: best practices and recommendations from people who share their challenges and pain points.

Atlanta-based incentive company Incentive Solutions just wrapped up its fourth annual BthruB Leadership Summit, hosted October 8th – 10th at the St. Regis Atlanta hotel. The summit brought together B2B incentives industry experts and channel sales and marketing leaders for three days of best-practice brainstorming, sharing experiences and posing strategic incentive solutions to B2B marketing challenges.

The focus of the 2017 BthruB Summit was the advancement of leading online incentive program technology and the creative strategies that drive incentive technology to have the greatest possible impact on B2B marketing and sales goals.

Incentive Solutions’ New Incentive Technology

At the summit, Incentive Solutions’ revealed the latest innovations to their advanced, online incentive platform:

  • administrator dashboards with program goal tracking, activity reports and analytics available in easily digestible graphics and charts
  • gamification features allowing incentive program participants to win reward points upon enrollment with a fun, virtual “wheel of fortune” or scratch-off card
  • mobile-optimized leaderboards
  • updated incentive rewards shopping experience
  • widgets displaying participants’ reward wish list items, recent awards and goal-tracking
  • Google Translate widget for a multilingual participant experience

The announcement of new incentive technology set the stage for BthruB Summit attendees to consider new, innovative and more effective ways to use incentive programs in B2B marketing strategies.

Presentation of 2017 B2B Incentives Program Benchmarks Study

Incentive Solutions’ Luke Kreitner (VP of Sales) and Mandy Freeman (Director of Account Management) presented their study of incentive program benchmarks, based on five years of data from the company’s most successful B2B incentives programs. These findings gave attendees a clearer definition of success in terms of incentive program activity levels, redemptions rates and participant engagement.

Afterward, B2B marketing and sales leaders had the…

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