InfoTrends to Present at PRINT 17 Educational Seminar Series

InfoTrends, a division of Keypoint Intelligence, is pleased to announce their participation in six educational sessions at PRINT 17 upon its return to McCormick Place in Chicago. PRINT 17, the largest gathering of print and graphic communications buyers, decision makers and suppliers in North America, will be taking place September 10-14, 2017.

With an all new learning experience, attendees will have more than 50 sessions that will focus on topics ranging from design/creative process, packaging, marketing, growth strategies and emerging technologies. InfoTrends’ sessions at the event will be covering the following topics:

Exploring the Role of Print in Today’s Customer Journey (Presented by Xplor)

Matt Swain, Group Director

The recent enterprise focus on improving customer experience is strongly tied to reviewing and improving the customer journey. Understanding—and mapping—a customer journey can be as much an art as it is a science. Since that journey now spans many media types, the role of print can get lost in the mix. A timely communication by mail can secure a new customer, while a poorly-executed print campaign can also spell disaster.

Join Xplor for breakfast followed by a lively discussion moderated by Matt Swain. The panel will focus on the latest market trends, best practices and the role of print in today’s customer journey.

Making Print Stand Out – Value-added Special Effects in Digital Print

Marc Mascara, Director

The ability to add a spot color, coating, or special effect to a printed piece brings added value beyond the process colors. This session will focus on effects available today in digital print – either in-line or off-line – and where digital print either outrivals or falls behind offset print today. Based on recent research from InfoTrends, print buyers’ requirements and expectations will be examined as well.

Inkjet Meets Direct Mail

Barb Pellow, Group Director

Full-color direct mail with personalization has a track record. Nothing else can connect and motivate consumers on emotional, practical, and subliminal levels like a high-quality relevant direct mail communication. This session will provide perspectives on how full-color inkjet is driving the direct mail opportunity. It will focus on the…

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