Index Promotions Named Bronze Winner for Chief Marketer’s PRO Awards

Index Promotions and their client, Aflac, were awarded Chief Marketer’s 2017 PRO Award Bronze Metal for the “Best Holiday or Seasonal-Themed Campaign.” The annual holiday campaign aims to raise awareness and money for pediatric cancer research through the sale of a unique holiday duck plush toy, which is designed and manufactured by Index Promotions and sold exclusively at Macy’s department stores, http://www.macys.com and http://www.aflacduckprints.com. This year’s campaign also incorporated a holiday-themed app, also designed and created by Index Promotions, accessible with each plush duck purchase, featuring a custom keyboard with Aflac duck emojis and GIFs for consumers to use while texting and emailing.

“Our Index Promotions team has partnered with Aflac on their holiday campaign for the past seven years,” said Charlie Gaffney, CEO and President of Index Promotions. “Creating and designing premium promotional products is our bread and butter; but when we can play an integral role in benefiting a greater cause – such as we are with Aflac each year for pediatric research – we are especially proud. We love this campaign and the Aflac team, and we hope our work together continues to yield awareness and donations towards its worthy cause.”

Each year, Aflac’s unique plush ducks sport a new holiday-themed outfit and design. They have since become collector’s items for many avid Aflac fans and for customers who are personally dedicated to supporting the advancement of pediatric cancer research. Since 2001, the sales of the plush ducks have raised over $3.2 million in net proceeds that has gone directly to children’s cancer centers across the country. This year’s accompanying “Duckchat” app was downloaded over 3,000 times on iOS and Android phones, the GIFs were shared more than 2,000…

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