Having the highest CTR possible is essential in getting your Google Adwords Advertisement ahead of your competition. Why? Before your advertisement is shown on Google or any of their partner sites, a quick calculation is performed to asses the ranking or position of each advertisement.
There are many other factors that govern your PPC ad’s ranking (such as landing page quality) but this is the basic formula.
‘CTR x CPC = Rank’
Just buy looking at the formula it is easy to see that an advertisement with the higher CTR will gain a better rank than an advert with a similar CPC. This is why it is important to make users ‘want’ to click on your ad. The more clicks your advertisement has in contrast to every time it is displayed (impressions), the higher your CTR.
Writing effective advertising copy for a Google advertisement can be tricky considering the restrictions your advert text is under.
• 25 characters for the headline
• 35 characters for text line 1
• 35 characters for text line 2
• 35 characters for your URL
Considering that you are not allowed to personalize your advert through colours or pictures, a greater emphasis is placed on the quality of the copy you need to write. By adding a few techniques used by internet marketing professionals, you’ll be able to maximize your adverts appeal.
Grab their attention!
Make a clear, strong statement in your advertisement. Use words and phrases that entice a feeling of action amongst your users. Google does not allow the use of phrases such as “Click Here” or “Visit this Link”, but this doesn’t stop you finding other actionable…