InterContinental Hotels Group has announced plans to start a new mid-scale brand that will be less expensive than its Holiday Inn Express chain.
The company expects the brand to be ready for franchising by the fall. Construction on the first hotels will begin in early 2018 with openings slated for 2019.
The first properties will be in the USA, but the brand could go global at some point.
InterContinental Hotels Group, commonly known as IHG, announced intentions for the brand at its 2017 Americas Conference for owners this week in Las Vegas.
“There’s been an awful lot of interest from owners here who recognize there is demand here,” IHG CEO Richard Solomons told USA TODAY. “We think it’s white space that hasn’t been well filled today.”
IHG has not decided on a name or logo for the brand yet.
But the company has outlined what the hotels will look and feel like. The features include:
- Rates will be $10 to $15 cheaper than they are at Holiday Inn Express hotels.
- Rooms will have “high-quality” mattresses and linens, noise-reducing features, and in-room climate control.
- The properties will have a mix of 220 square foot King bed rooms (65 percent) and 275 square-foot Queen bed rooms (35 percent). They will feature a built-in work space, open closet storage with luggage shelf, a shower and a smart TV.
- Public spaces will be designed to let travelers spend 30 to 45 minutes working or socializing in the lobby.
- Some hotels will have pools.
- The hotels will have a state-of-the-art, cloud based reservation system, mobile check-in and check-out and IHG Connect enhanced, high-speed Wi-Fi with auto log-in recognition at all IHG properties.
- Rooms will also feature in-room entertainment options that will allow guests to stream content from their smart devices to…