iFrog Digital Marketing and Preston Automotive Group Make Impact at Digital Dealer 23

Digital Dealer 23

Another great conference has been put into the books for this year’s Digital Dealer 23 in Las Vegas, Nevada. Hundreds of dealers and vendors all arrived at the Paris Las Vegas Hotel and Casino to both learn and share the latest trends, strategies, and innovations in the automotive industry. iFrog Digital Marketing and Preston Automotive Group were among the few to be able to speak during the three-day conference.

Dave Wilson of both Preston and iFrog spoke during the Keynote Panel of Tuesday, September 19th. This panel captivated an audience to discuss expectations and relationships between both dealership and vendor. Hosted by Frank Lopes, topics were discussed of how most vendor and dealership relationships existed. Considered as “Its Complicated” Dave, along two other vendor and dealer panelist, showed the way to cultivating the best relationship between the two parties. Viewers were able to take away from the session on how to work together and boast a beneficial partnership between two companies.

Before the Keynote Panel, Digital Dealer 23, Adesa and TradeRev auctioned off a 2018 Harley Davidson Iron 833. Benefiting an amazing cause, the Make-A-Wish Foundation Southern Nevada, David Wilson Jr. of Preston Automotive Group stepped up to win the auction for the motorcycle. Helping local communities and charities has long been the foundation to their company and family culture. “I am happy to have had the opportunity to help out a great local cause for the Make-A-Wish Foundation Southern Nevada.” says David.

The following day, Brent Durham of iFrog Digital Marketing and David Wilson Jr. spoke early in the morning on the topic, “Breaking into the Top 100 Dealer List.” As a dealership anomaly, Preston Ford sits in a town of 800 people but continues to finish in the Top 100 Ford Dealers in the Nation year after year. Selling 500+ new Ford units in the month of December, the Top 100 Sales Drive is among one of the most recognized dealership sales events in the United States. Together, both Brent and David shared the secrets of success with an audience of dealer principals, general managers and internet directors.

iFrog Digital Marketing and Preston Automotive Group would like to thank Digital…

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