IDSA International Design Conference 2017 Spotlights Disney Keynote

Businesses are reserving a seat on the board for a chief design officer, assimilating design strategy or making room for design to influence their direction significantly.

As the world’s most innovative companies take note of the strategic advantage brought by industrial designers to business, the Industrial Designers Society of America (IDSA) is declaring Design IS Business at its International Design Conference 2017. Registration is open for the premier networking event—which is set for Aug. 16–19 at the Atlanta Marriott Marquis and culminates with IDSA’s International Design Excellence Awards (IDEA)® Ceremony and Gala on Aug. 19 at the Woodruff Arts Center.

There’s no better way to learn about the impact of design on business than from one of the most renowned brands and corporations in the world—Disney. The keynote presentation will be co-delivered on Aug. 16 by Walt Disney Imagineering President Bob Weis and Shanghai Disney Resort Vice President of Operations Andrew Bolstein. “Businesses are reserving a seat on the board for a chief design officer, assimilating design strategy or making room for design to influence their direction significantly,” explains Conference Chair Jeevak Badve, IDSA, VP of Sundberg-Ferar.

There will be more speakers at the intersection of design and business from corporations such as Coca-Cola, Home Depot, Etsy, Newell Brands, Whirlpool, Dolby Laboratories, Airstream, Inc. and Fifth Third Bank. Experts featured in a rapid-fire format will come from design firms MATTER, CRAVE, Bresslergroup, Design Science, Studio One Eleven, Design Concepts, Huge, IN2 Innovation and InReality; as well as companies such as US Endoscopy, Freefly Systems and Eastman Chemical.

Three interactive panels will take…

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