Mitzi’s products enhance the spaces — they have an open and perhaps more playful feeling to them while still being manufactured to our high standards
WAPPINGERS FALLS, NY (PRWEB)
June 29, 2017
Hudson Valley Lighting®, known for more than 30 years as the premier designers and manufacturers of classic and transitional lighting fixtures for the residential and contract hospitality markets, has just introduced a collection of products under the brand name Mitzi. The collection is designed to broaden the scope of the Hudson Valley Lighting brand’s reach to a new demographic of consumers and designers who are more budget conscious and don’t wish to compromise great design or quality.
An offshoot of Hudson Valley Lighting, Mitzi is Hudson Valley Lighting’s first entry in a broader, more economically diverse audience. While Mitzi’s collections are more attainable and more contemporary than Hudson Valley Lighting’s classic styles, they have the credibility and durability of Hudson Valley Lighting’s manufacturing expertise behind them. The brand began as an artistic outlet for members of Hudson Valley’s design team, many of whom are young designers with an edgy vision that challenges the established aesthetic of Hudson Valley. Mitzi offers this group the opportunity to explore the creative use of materials and designs without feeling restricted in any way. Mitzi’s distinguishable aesthetic comes from the use of materials like concrete, marble and wire, and the unique configuration of these elements. The resulting products are more contemporary and fun in nature, though they retain the signature detailing for which Hudson Valley Lighting is known.
“Hudson Valley Lighting’s fixtures define the spaces where they are placed – many are statement pieces,” says David Littman, founder and CEO of Hudson Valley Lighting. “Mitzi’s products enhance the spaces — they have an open and perhaps more playful feeling to them while still being manufactured to our high standards.”
Central to the Mitzi brand is a focus on adaptability: many of the fixtures are designed for consumers who might not be in…