HowGood and Stop & Shop Team Up to Offer an Educated Shopping Experience

Partnership Allows Customers in Select Massachusetts Stores Access to Sustainability Ratings

HowGood, an independent research organization dedicated to bringing transparency to the shopping experience, today announced a partnership with select Stop & Shop grocery stores in Massachusetts. The HowGood ratings system can be found in four grocery store locations including Braintree, Hingham, Pembroke and New Bedford. Now Stop & Shop customers can benefit from HowGood’s extensive research and easily identify food products that meet rigorous environmental and social benchmarks. Using the simple ratings on store shelves, shoppers can find the most sustainable, wholesome and honest foods, and in turn, support a better food system.

Over the past 10 years, HowGood has developed the world’s largest database of sustainable food ratings and research, which supports an in-store ratings system that identifies leaders in the food industry. HowGood is currently the only company that rigorously researches the goodness of food products based on multiple metrics and highlights those ratings for consumers at the point of purchase. The organization has rated over 250,000 products, examining each item across three benchmarks — Growing Guidelines, Processing Practices, and Company Conduct — to reward those that are environmentally friendly, less processed and socially responsible.

“For over 100 years, Stop & Shop has remained committed to providing customers with quality and healthy food choices,” said Alexander Gillett, CEO of HowGood. “We are thrilled to partner with a company that provides customers with an extensive assortment of healthy food options and help consumers make sustainable choices. With the launch of HowGood in select Stop & Shop stores, Stop & Shop continues its commitment to better health and wellness, but now, expands to the wellness of the world by rewarding producers who strive to build a better food system.”

By teaming up with HowGood, Stop & Shop makes it easy for customers to make educated choices about the food they purchase, empowering them to buy groceries they feel good about for themselves and their families. As part of the program, Stop & Shop stores will create awareness around the HowGood ratings system with events, increased signage, shelf tags and a trained staff member to…

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