How to win the SEO game when you don’t have time to play it

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis.

All too often, you see companies do a number of offline activities — such as hosting a networking event, holding a creative morning, or organizing something for charity — that doesn’t get written about in an online platform. This is a horrible waste of a great SEO opportunity, offline activities like these are golden gifts when it comes to boosting SEO of your website or blog. In fact, keeping an online diary of offline events helps people find your site when searching about the event.

An example of this is New York’s Fashion Week that takes place twice a year, every year. It is is one of the major fashion weeks in the world, with an estimated impact of $887 million dollars.

While their site includes beautiful videos of the models in the runway, backstage, and in the streets, they fail to interview them and write about what is going on their mind as they prepare for the events. Doing so would provide useful content that visitors would enjoy, and search engines would use to dramatically increase the number of keyword rankings.

The videos are also a big missed opportunity because while they are professionally produced, they are not optimized for SEO. Google doesn’t know what they are about, and won’t be able to rank them for relevant terms. Fortunately, this is relatively easy to fix by following Google guidelines on video SEO.  

Keep FAQs up to date

A frequently asked questions (FAQ) page is vital to the overall well being of your website. If customers are asking different questions however — which they naturally will do over time as your products and services develop — you need to make sure your FAQ page is kept up to speed.

The traditional sense of an FAQ page — 15 or so generic questions that are answered monosyllabically — is not what we are talking about when we say there are SEO benefits to having this type of page. Rather, several techniques can be employed to leverage some fantastic SEO points from answering those frequent customer questions.

Instead of leaving an FAQ page to gather dust, companies should theme their FAQ pages, with hard links to separate blog posts for each question. This saves readers the hassle of having to contend with an aggressive…

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