When integrating your email marketing into your overall marketing plan, it is essential to consider the intersection of social marketing and your emails. At FeedBlitz, there are three main areas to integrate your social media marketing with your email marketing. You can work with all three or simply focus on one at a time, whichever suits your audience best.
Autopost to Twitter, Facebook or LinkedIn
All publishers have the ability to autopost new updates to Twitter, Facebook and/or LinkedIn. This feature can be enabled by selecting your site from the site dashboard and choosing: I Want To…Set Up a New…Social media posting. You will be able to select which channel you would like to initiate or edit from here.
Pro Tip: With Twitter, you can automatically add hashtags to each post. This is a great feature if you post with one major focus, i.e. #emailmarketing, #DIY, #glutenfree, etc.
Not only does autoposting reduce the need to manually post new updates to each individual channel, it can add to the frequency of your posting when used in conjunction with manual posts in order to reach a broader audience.
A few important notes on autoposting:
Within the publisher dashboard, you can only connect one account from each channel. If you would like to add a second account to autopost updates, check out the steps in this Quick Tip on how to do that!
Autoposting is not on the same schedule as your automatic mailings. Posts are sent to social channels once it is picked up in your RSS feed, so within 30-45 minutes of the post going live on your site.
When your social accounts are linked to your FeedBlitz account, the number of followers are counted in your total audience found on your site dashboard. You are not charged for these followers, only unique, active email subscribers.
Add your Social Icons
When we talk about adding social icons to your email template, there are two different ways you can do this.
Make your posts shareable by adding social…