Do you have a strategy for selecting mailing lists that can make you profitable? If not, then you should. Because with all direct mail campaigns, the number 1 key to success or failure is the list. And if you’re like most business owners, you have no idea of how to go about selecting mailing lists to market to.
Well luckily, selecting a mailing list isn’t hard at all. I’m pretty sure you’re thinking: “Well yeah a mailing list is easy to find. Simply gather names from out of the phonebook.” Unfortunately, this way of thinking is what keeps most business owners from having the most success.
You see there are 2 different kinds of mailing lists available to you. The first kind of list is something that you probably know quite well, and that list is called a “compiled list”. A compiled list is exactly how it sounds. All you’re doing is looking in the phone book for people to mail to, and hopefully wait to get a response. I personally don’t like this method because every time I tried it, I got no responses. And I’m sure if you tried it, you didn’t get any responses either.
Instead, use a different kind of list – a list that has the exact group of people that are related to your business or product and service. This kind of list is called a “direct response list”, and it’s named so because everyone in this particular list has bought something. These are the people who you want to do business with.
You can even segment a list by how large the average sales transaction was on their last order. If you find a group of people who spent $200 on something, you will want to match that price with a new offer to this group of people. You don’t want to insult people’s intelligence with a low-ball offer. So come correct and find a group of people that has spent somewhere near the amount that your product is, before in their past.
Now you should know that the more niche specific you get with your list, the more expensive it’s going to become for you. But this isn’t always a bad thing. I know some marketers who would gladly put up thousands of dollars on a mailing list because these group of marketers are selling a high priced product, and are doing it successfully. The key lies in the offer, and the quality of list that you select.
Before we, I want to tell you about another mailing list that is even more responsive than a direct response list. This list that I am talking about is probably something that you’ve overlooked and haven’t paid much attention to. The list that…