Optimization is the process of making your website search engine friendly such as Google, Yahoo, Bing etc. so that, when a user seek for specific information on the internet, your website appears on the first page of SERP’S (Search Engine Result Pages). Optimizing a website is the way to increase online traffic. Every company can draw more search engine traffic by using search engine optimization. Traffic is directly related to the website’s rank. SEO process involves making your website to satisfy maximum ranking criteria.
Here are few simple steps that will help you to increase your website online presence and drive more traffic to your website.
Write Quality Content
Quality matters rather than Quantity. For higher traffic and good ranking your website must have unique content, the content that clearly mention the purpose of your website and are helpful for the users. Google loves unique and original content so write fresh and original contents.
Choose Specific Keywords
If you have a website with content that are not relevant to user requirement is totally wastage!. So based on your website content you have to do proper keywords research. Choosing relevant keywords will help to improve your website ranking on search engine. Especially the main page of your website has popular search keywords. Google Adwords can help you choosing keywords that are widely used to find information on internet and accordingly you can select them for your research
Update Your Website Regularly
This is the fact that the new content is regularly being introduced on the web, then it is hard to keep an effective hold on the internet. Hence, regularly updated content and latest keywords can improve your performance on the web.
Google loves fresh content so updated and fresh contents can give you better search engine ranking and keep your visitor coming back.
Include Internal Links
Linking your web pages internally to each other are also very important part to improve web page ranking. Inter Linking makes it easier for the user to access information. The internal linking structure can also ensure that your website is properly spidered and that all pages are found by the search engines
Use Meta Tags Wisely
Meta tags are also very important part of website optimization. Meta tags contain the summary of your webpage and you should include relevant keywords that best describe the content of your webpage in Meta title and Meta description tag.