How to Keep your employees engaged & satisfied?

It’s natural for each employee to wish and demand for work to be enriching and exciting, however, it is equally true that most employees work on mundane jobs.  Many management practitioners are of the opinion that it’s not just the nature of work that makes a job boring; employer branding, relationship with manager, staff engagement as well as the adequacy of rewards and recognition have a perceptual effect as well. Employer branding is an extension of branding techniques to human resource management, and is being used as a tool to attract and retain the best talent. Employer branding may be defined as establishing an organization as “unique” in the job market.  An organization with a strong brand image can influence employee decisions in its favor leading to better retention ratios. Brand alignment with the actions of senior leadership help create an organizational identity. A strong sense of identity gives employees a purpose and determines a worker’s pride in their organization.Its important to note that an organization’s image also has an internal component. Employees a form opinion about the organization on a regular basis and it’s of the essence that employee expectations are meet in order to keep them satisfied and gainfully engaged.

Staff engagement is another important tool to cultivate a sense of self-actualization leading to motivation. A manager should try to engage all employees into the decision making and project management procedures, this would absorb idle energy and create a learning atmosphere. Staff engagement also encourages innovation and loyalty. A sense of competence is a core psychological need that drives intrinsic motivation and fuels continuous interest in a job. Engaged employees are more eager, committed and loyal to their company. Such employees provide,  “discretionary effort,” that has been shown to increase efficiency and profits.

Every HRM process is deeply interlinked; staff engagement shall be incomplete without…

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