Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won’t be an entirely complete list but it will be enough to get you going on the right path. Understanding what you’re trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.
Building Links to Increase Total Backlinks:
In some industries, depending on the competition link building could entirely just be a popularity contest. For example, you could check the backlinks of your competitors rankings for the terms you are targeting and notice that they have over 100,000 backlinks compared to your 112. Also, for some search engines, having a plethora of links plays a role in your search engine positioning. Furthermore, the more links you have pointing to your site, the more paths you have for bots to find your site and to cache it. Building backlinks to increase your total in-link count in Yahoo or Google is usually done because this is something that can easily be seen by anyone online.
Seeking link exchanges from complementing websites is also good for linking. Such links can easily bring visitors from the complementing website. However, for search engines, reciprocal links have little ranking effect. You can avoid the reciprocal link building services by having a three way link. This is usually possible if you or the webmaster offering the exchange has multiple websites.
The first tool to look for links is to find out the websites with a good page rank. If you link up with the websites with…