How to Be the Next Jusin Bieber
by: Nicole S.
Bieber may be too criticized by many but is a great example of what the marketing, social networking and other elements can do.
First Bieber began releasing their videos through YouTube, a platform that has given 5 minutes of fame to many people, but these 5 minutes stretched into years due to other internet tools… Twitter.
If we learn from the biography of Justin Bieber is that if someone wants to become famous, should begin now to put their videos (as real as possible) on YouTube, because you never know who might “accidentally” discover your talent for delight the young fans. This is exactly what has happened to Justin Bieber.
Twitter really help Bieber began to attract attention from your target market. Many marketers still do not understand the scope that is Twitter users and yet this was the platform that Justin used to engage with your audience. Justin currently offer your movie called “Never Say Never” (never say never), a type of documentary which presents the story of the singer and how he came to where he is now.
And of course had to take a perfume especially for girls called “someday” but the video is a little weird and may even get you a laugh, in two days has reached the 2 million views. A very good example is Google; that is starting to become obsessed with the pop stars. This search engine company has made a change in its marketing strategy. Last month, he joined Lady Gaga in an ad to show all the opportunities offered by the Chrome browser. Now he has done the same with Justin Bieber.
The announcement is similar to Gaga, but also shares some similarities with the recent announcement Dear Sophie, which shows a father using Chrome and other Google products to remember her daughter’s childhood.
It makes sense that Google has thought Bieber for their promotion. The young celebrity was discovered thanks to his performances uploaded to Youtube. And with it, Google manages to reach an important demographic: teenage girls.
One of his secrets: Its well-defined market.
Justin Bieber is not intended that all are his fans; he knows it would be almost impossible, yet the market for young girls have it well controlled. So it adds the elements of marketing, good use of digital tools and a well-defined market and the rest is…
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