Even as a kid, Jason Blum was always over-the-top with Halloween. With the help and influence of his mother, each year around Sept. 1 he’d start to construct his own handmade costume made of mostly carefully molded papier-mâché and paint. He’d proudly strut the neighborhood dressed as Godzilla or the abominable snowman, gladly accepting any and all candy, but specifically hoarding away Milky Way or 100 Grand chocolate bars.
Though he was born in Los Angeles in 1969, five years later the Blums relocated to Dobbs Ferry, N.Y., a little suburb in Westchester County that was “a very Halloween-heavy little town,” Blum said during his first walk-through of the Insidious: Beyond the Further attraction for Universal Studios’ Halloween Horror Nights.
The maze is based on the “Insidious” franchise including the forthcoming “Insidious: Chapter 4,” due out on Friday, Jan. 5, which were all produced by Blum’s film company, Blumhouse Productions. Halloween Horror Nights runs on select evenings starting Friday, Sept. 15 through Saturday, Nov. 4.
Blum’s relationship with Halloween Horror Nights began in 2013 when Universal Studios Hollywood creative director and Halloween Horror Nights executive producer John Murdy and his crew brought “Insidious” to life for the first time.
“We share all of our information and knowledge with each other and it’s really fun because when we start working on something, we bring John in really early and he sees our movies and reads our scripts before anyone else,” Blum said.