How ‘America’s Lakers’ plans to get Mohr podcast footing, locally and nationally – Orange County Register

In addition to lending time these days as the assistant varsity wrestling coach for the Crespi High of Encino, Jay Mohr had been grappling with ideas of how to do more in the sports podcast world.

His “Mohr Sports” show for PodcastOne.com, a detour from his successful “Mohr Stories” series, had kept the comedian and actor engaged in the genre since his days hosting a syndicated sports-talk show that aired on KLAC-AM (570) several years ago, before and after replacing Jim Rome.

Recently, into the ring stepped the Lakers. They’re pinning their new media hopes on Mohr.

Whether it’s the byproduct of a vanity project or a true attempt to claim a potentially lucrative beachhead in this rebellious medium, the greater NBA has been covered best in this arena, based on reputation and rankings, with shows hosted by ESPN’s Zach Lowe (“The Lowe Post”) and Adrian Wojnarowski (“The Woj Pod“),  the acclaimed Nate Duncan (“Dunc’d On Basketball”), former Clipper J.J. Redick (“The Chronicles of Redick”), NBA players Richard Jefferson and Channing Frye (“Road Trippin’ With RJ & Channing“)  and Sam Amick and Jeff Zillgitt (“NBA A To Z”).

But tribal banter city to city creates a more intimate experience. Nearly two dozen NBA teams now have an official or a working alliance with a local podcast, finding it an efficient and effective way to distribute more chatter and information in this on-demand platform in an discerning media world.

In the case of the Lakers, it surely doesn’t hurt that Norm Pattiz, founder of the Beverly Hills-based and download giant PodcastOne network, happens to be a 35-year courtside season-ticket holder. His company has a stake in shows aimed at sports subscribers headed up by Dan Patrick, Rich Eisen, Shaquille O’Neal, Jim Harbaugh, Chael Sonnen, Dick Enberg, Mark Schlereth and Barstool Sports’ almost-ESPN spinoff “Pardon Our Take.”

Oh, there’s this program endorsed by the Clippers called “ClipCast,” already 200 episodes in, and hosted by actor, comedian and season-seat holder Chris Wylde and TV producer Mike Jaglin. Yes, it’s also in the PodcastOne stable.

The absence of a Lakers-centic show was a bit obvious to Pattiz.

“What has always inspired me when I’d go on road trips to games, playoffs and regular season, is seeing so many Lakers fans everywhere, representing the team colors, wildly enthusiastic,” said Pattiz, who made his mark in the media business by founding Westwood One…

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