Home Refinery Seeks to Inspire With Launch Of New Website

Home Refinery has launched their much-anticipated website this past month. Featuring articles on home design, buyers guides, and DIY tips for home aficionados—this group seeks to inspire everyone. The focus of Home Refinery is on home goods such as furniture, mattresses, and even espresso machines from the perspective of quality and lifestyle rather than price. They endeavor to help readers be inspired through in-depth articles on design trends and then efficiently discover products to help apply new designs to their homes, or so says their Editor-in-Chief.

A Team of Designers

When asked to describe their team as simply as possible, Editor John Marcus humbly laughed and remarked “We’re really just a rag-tag team of designers that have worked all over the place. Our paths all crossed at some point and we’ve enjoyed working on projects together. We had a chance to sit down at the High Point furniture market earlier this year and decided to finally team up together on a longer-term project. We all have different areas of professional focus and I think readers will really enjoy the diverse perspectives they’ll find on our website.”

Marcus went on to describe the ups and downs within the consumer home goods market, of which furniture alone represents more than 100b each year in the US alone. “We’ve all seen the ups and downs in the furniture industry which tend to ripple across all home goods markets. When times get tough luxury items are usually the first to be stricken off shopping lists. Direct-to-consumer business models and affinity towards online shopping stand to challenge this to some degree. The goal of Home Refinery is to help meet people in the middle—those looking for more affordable options without sacrificing quality.”

Holistic Approach

Marcus went onto describe his team’s perspective that not all shopping experiences revolve around products. While the Home Refinery team has established a firm base of product reviews and recommendations to occupy reader interests, they have also sought to create a strong base of articles around subjects to better imagine life at home in general. Their article 7 Tiny Houses You’ll Fall in Love With is a fine representation of how they seek to first inspire. On this subject,…

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