HIMSS Media Expands Its Reach into Australian Market

HIMSS Media has launched Healthcare IT News Australia (http://www.healthcareit.com.au), an independent source of news, insight and business intelligence for healthcare technology executives, innovators and providers in the dynamic and rapidly growing Australian market. Staffed by experienced editors and published in digital-only format, Healthcare IT News Australia will focus on how technology innovation is improving health outcomes and impacting the way healthcare is delivered, drawing heavily from the approach pioneered by its US counterpart, Healthcare IT News — the acknowledged market leader in health IT news.

“Australian healthcare is at a really exciting crossroads,” says John Whelan, Executive Vice President, HIMSS Media. “Technology is improving healthcare but is also severely disrupting long-established models of delivery. Our goal with Healthcare IT News Australia is to tap into our experience in reporting on how technology has transformed the US healthcare industry, and provide similar independent insight to technology executives, providers and innovators looking to transform the Australian healthcare experience.”

HIMSS Media’s strategy will be to develop strong in-depth news and analysis with a special emphasis on content that fosters better decision-making. “The Australian market is deep and complex, and research shows our readers want information to help them make good decisions on product selection and implementation strategies. Our focus will be on releases, trends and on how innovation is driving change at the point of care,” says Lynne Minion, editor of Healthcare IT News Australia.

Healthcare IT News Australia was launched in partnership with HIMSS to build a strong domestic audience and deliver innovative in-person events to serve the healthcare and technology community. HIMSS recently wrapped up the HIMSS Australia eHealth Summit 2017, a highly successful two-day event in Sydney, Australia.

“The launch of Healthcare IT News Australia is exciting and fully aligns with our mission of improving health with IT,” said H. Stephen Lieber, President & CEO, HIMSS. “We provide programs and services in over 40 countries to support better health through IT, and the ability to leverage a universally respected media brand like Healthcare IT News to build strong, domestic…

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