HIMSS’ Announces Keynote & Other Sessions for BrandHIT Marketing Summit

BrandHIT Marketing Summit

The BrandHIT Marketing Summit will cover the issues health IT marketers grapple with every day

HIMSS is pleased to announce that Dr. Allan J. Hamilton, medical consultant to the TV dramas “Grey’s Anatomy” and “Private Practice,” will give the keynote address at the BrandHIT Marketing Summit on June 15 – 16 at The Encore at Wynn Las Vegas.

The keynote, titled What Can We Learn from How Hollywood Portrays Healthcare Personas, or How Did We Get from “Marcus Welby” to “House” in Fifty Years?, will cover how and why the depiction of doctors and medicine has evolved so dramatically since the 1950s — and how health IT marketers can use TV writers’ storytelling techniques to engage with customers and stand out from competitors.

A professor of Neurosurgery at University of Arizona, Dr. Hamilton holds additional professorships in the Departments of Psychology, Radiation Oncology and the School of Electrical and Computer Engineering. He is the author of “The Scalpel and the Soul: Encounters with Surgery, the Supernatural, and the Healing Power of Hope.”

Dr. Hamilton will join the most experienced content and data analytics professionals in the industry leading breakout sessions on everything from insight-producing content methods to cutting-edge database marketing strategies.

“This is HIMSS’ first health IT marketing event — and we’re pulling out all the stops to offer attendees tools they can use right away to make their brand stand out in today’s competitive digital environment,” explains John Whelan, Executive Vice President, HIMSS Media. “The BrandHIT Marketing Summit will cover the issues health IT marketers grapple with every day, including how to leverage C-suite buyers personas, create compelling content, and use data analytics to reach your target audience.”

Other notable BrandHIT Marketing Summit sessions include:

HIT Global Market Landscape for 2017 and Forward

Blain Newtown, Executive Vice President, will present HIMSS Analytics’ latest research on the state of the healthcare technology industry through a marketer’s lens, including what’s trending, what’s fading and the current buying environment.

Landmark Persona Study: Key Emotional and Business Triggers Driving HIT Purchasing

Frank Cutitta, Senior Director, Center For Content Analytics, will present HIMSS Media Lab’s landmark study on healthcare technology buying personas, including Chief Medical Information Officers, Chief Medical Officers, Chief Information Officers, Chief Information Security Officers, technical nurses, “alpha” doctors, and “shadow personas” unearthed in the study. Afterward, attendees will have a chance to hear directly from executives who…

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