HazardHub and Carney Direct Offer Hazard Scored Mailing Lists


HazardHub, the nation’s only third-generation supplier of geospatial risk data, has announced that HazardHub’s proprietary geographic hazard data will now be available as list selections via Carney Direct Marketing. Data elements available via select include flood zones, wildfire risk, storm surge areas and 19 other hazard data elements.

Bob Frady, CEO of HazardHub says, “Companies have continually asked us about getting a list of everyone present in a flood zone and other hazard data for specific areas around the country. Surprisingly – that data was not available on direct mail, email lists and internet audience lists. We immediately turned to Carney Direct – a firm known for their inventiveness – and developed a plan to append our hazard data to more than 105 million addresses available from Carney. The result is unparalleled hazard list selection. ”

For the first time, you can pull a list of all homeowners in either a 100 or 500 year flood zone, within 2500 feet of a Florida sinkhole, or any other HazardHub data element. All of the HazardHub data is generated at the individual property level, so scores on one side of a street will often differ from those on the opposite side of the street.

For example, in California there are 1,642,341 mailable addresses that are in 100 or 500 year flood zones, while there are 1,686,165 that have very high exposure to wildfire risks. Another 7,748,756 have high risk of damage from earthquakes.

Pete Carney, President of Carney Direct, adds “We’re incredibly excited about having HazardHub data available at Carney Direct. We think they’re really doing some great and inventive work at HazardHub and are very pleased that they have chosen to bring their file to market with us. We see this file as being very valuable for any company that is concerned with the risk of an individual property – including insurance companies, insurance agents, developers, contractors and anyone involved in keeping a property safe.”

To learn more about HazardHub data, contact Becky Hagadorn at Carney Direct Marketing. You can reach her via email: becky(at)carneydirect.com or phone: (800) 240-3349.

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