Hawaiian Airlines revealed an updated logo and a new livery for its aircraft Monday, though the changes are more a tweak to the previous versions than a complete overhaul.
Hawaiian debuted its new look by rolling out one of its Boeing 717 jets (tail number N488HA) in the new paint scheme Monday, celebrated as “Lei Day” in Hawaii. The carrier also provided the media an image (above) of an Airbus A330 painted in the new livery. (Scroll down to see an image of Hawaiian’s current livery.)
TODAY IN THE SKY: New-look Air Canada woos Americans
The updated livery keeps the key elements of the previous one, including the image of a woman gazing forward from the tail of the aircraft with a hibiscus flower in her hair. But “Pualani” now will be given “an even more prominent position on the tail,” the carrier explains.
A more obvious change to the paint scheme is a new silver lei of “woven pakalana flowers” that wraps around the fuselage of the aircraft.
TODAY IN THE SKY: Hawaiian unveils new uniforms for 5,000 frontline workers (story continues below)
The Boeing 717 rolled out on Monday will be the first of 50 Hawaiian aircraft to receive the updated livery, according to Hawaiian. The change was unveiled at Honolulu International Airport during a special employee event on Lei Day, which Hawaiian describes as “a statewide annual celebration of Hawaiian culture.”
“Our new livery embodies a stronger, more contemporary representation of Hawaiian Airlines’ culture of service and hospitality, which is the bedrock of our guest experience,” Hawaiian Airlines CEO Mark Dunkerley says in a statement. “It acknowledges our place as Hawaii’s airline and underscores the commitment our employees make every day to provide our guests with a gracious and genuine island welcome.”
Also receiving a subtle update is Hawaiian’s logo, which also features Pualani. Pualani remains central to the logo, but she’ll now be “framed” by what Hawaiian says is the likeness of a “rising sun.” Previously, Pualani’s image was framed by a floral-themed background.
“To celebrate her regal status, we are featuring purple more prominently in our color palette, complemented by an updated graphical style that reflects our reputation as a premium, global brand,”…