Harper’s magazine has lost a back-page advertiser as a result of the controversy swirling around a story planned for the March issue.
The story, about the anonymous Sh—y Media Men list, is expected to out the woman behind the list.
“Ecco books pulled their back-page ad,” a Harper’s spokeswoman confirmed to Media Ink. She then added, “We’ll get another advertiser.” Ecco is a unit of HarperCollins, which like The Post is owned by News Corp.
When word of the upcoming story, from essayist Katie Roiphe, and the likely outing of the list’s creator leaked out, it created a Twitter storm.
By the time the storm hit Category 5, Roiphe insisted she had already abandoned plans to out the anonymous author.
Still, the Twitter-verse excoriated Harper’s for the potential outing of the anonymous list’s creator. Many regarded the woman behind the list as a whistle-blower helping to highlight bad behavior in the media world.
As it turned out, the list creator, thinking she was about to be named, outed herself. She is Moira Donegan.
“Many commentators expressed sympathy with the aims of the document — women warning women, trying to help one another,” Donegan wrote in an essay on TheCut, “but thought that its technique was too radical. They objected to the anonymity, or to the digital format, or to writing these allegations down at all. Eventually, some media companies conducted investigations into employees who appeared on the spreadsheet; some of those men left their jobs or were fired.”
The controversial list, with roughly 100 names on it, began naming names of men in the days after the Harvey Weinstein scandal erupted in October.
The list, based on information from women with first-hand knowledge of bad behavior and on word of mouth, was eventually published on Reddit.
As the controversy raged, writer Nicole Cliffe, a co-founder of the site The Toast, tried to put pressure on Harper’s by offering a bounty on any writer whose story was slated to appear in the March issue.
Cliffe wanted those writers to pull their stories in protest , according to the New York Times.
The Harper’s spokeswoman disputes this.
With the list’s author coming forward, the offer of a bounty no longer stands, Cliffe said.
“The writers are welcome to run their pieces in Harper’s now whenever they like, should they choose to: my involvement was based on a time-sensitive crisis, and now that Moira has stepped forward, that crisis is over,”…