Worth noting: Consumer culture in some other countries is much worse. Try renting a car in Brazil. Try opening a bank account in England. Visit Russia.
Can you say anything about why things go wrong when they do?
Generally speaking, the Haggler has divined three different categories of troublemakers. The first is the rarest. Let’s call them Weasels. These are people who are scam artists with various degrees of skill and ambition. The Haggler quickly recognized these characters because they were either difficult or impossible to contact. Maybe they were running a wine Ponzi scheme, or, as in one memorable case, threatened to maim their online customers in the hope that outraged postings to complaint sites would improve their search engine results.
Then there are the Borderliners. These are companies that aren’t breaking any laws but have built their business model around a gimmick that annoys and fleeces customers. On purpose, apparently. Like SAS Group, which sells As Seen on TV products for, say $20 apiece, then tacks on about $58 worth of shipping and handling fees.
Far more common are what the Haggler would classify as Unwitting Incompetents. These are companies that have every intention of doing right by customers but don’t have a system to achieve that end. What’s missing is a mechanism to deal with exceptions. The typical Haggler complainant has a story with a wrinkle in it, a hitch that makes it unusual.
But people working for Unwitting Incompetents have no power, and their supervisors are often hamstrung, too. Great companies know exceptions are inevitable. They give employees the latitude to improvise, or they create a place to send anyone in need of an improviser.
Which type of company was the most fun to haggle with?
The Borderliners. Because they often vigorously defended themselves, usually with a righteous indignity — easily the most entertaining type of indignity.
Are there are any companies that get this whole customer service thing right?
The Haggler has never received a single complaint worth investigating about Walmart. He also heard almost nothing about Amazon.
Have you ever considered taking the knowledge you have collected as the Haggler and using it to create the single most awful and impervious company in American history?
Not until you asked that question.
Did writing this column sometimes have the paradoxical effect of making you sympathize with companies?
Yes. About a quarter of…