Guaranteed web site traffic seems like a straight forward concept, but there are some things to consider to be sure you are not throwing your money away. For example, there are advertisers who will guarantee hits, but will turn around and computer generate the hits that can not possibly bring results on your site.
Not only do you pay for the service and lose valuable time setting it up, but the hits are simply using your bandwidth without bringing actual people to your site. These agencies give a bad name to an industry that has benefited internet merchants for years.
There are legitimate advertising agencies that provide successful banners and ads that are guaranteed to drive traffic to your site. Check the history and references of any company you are considering working with. Once you find an internet marketing agency that is respected, you can turn your attention to other aspects of your business and leave the advertising to the experts. They will design and monitor your advertising campaign while you get back to work.
Pay per click is a type of guaranteed performance. Since the system is set up so that you only pay when you receive traffic, you will not be forced to risk paying for an ad that may not attract attention. When a person searches a keyword that you have chosen, your small ad will show up with the search results. This puts your ad in front of the people who are actively looking for what you are offering, but at an expense!
Examples of pay per click are Google AdWords, Yahoo Search Marketing, and MSN adCenter. The sponsored links, or sponsored ads are used on each of these search engine marketing methods and it is a major source of income for search engines. You can tailor your ad to…