Greg Ubert of Crimson Cup Coffee & Tea Wins Smart 50 Award

Greg Ubert

I am beyond honored to receive this recognition. It is a testament to the hard work of our Cuppers here at Crimson Cup, our customers across the country and internationally, and the coffee farmers from around the world who grow our coffee.

Greg Ubert, founder and president of Columbus coffee roaster Crimson Cup Coffee & Tea, has won a Smart 50 Award from Smart Business magazine. The Smart 50 Awards recognize the top executives of the 50 smartest companies in central Ohio for their ability to effectively build and lead successful organizations. Honorees are to receive awards tonight at a ceremony held at the Renaissance Columbus Hotel, 50 North 3rd Street in downtown Columbus.

“I am beyond honored to receive this recognition,” Ubert said. “It’s a testament to the hard work of our Cuppers here at Crimson Cup, our customers across the country and internationally, and the coffee farmers from around the world who grow our coffee.”

In 1991, Ubert founded Crimson Cup Coffee & Tea with little more than enthusiasm and a determination to succeed. After the recent Harvard graduate discovered he could not fall in love with computer software, he left a promising career in Chicago to pursue twin passions for coffee and entrepreneurship.

Ubert moved back to Columbus and started a coffee roasting business with a tiny coffee roaster in a one-room office. With little business experience – and none in the coffee industry – he learned coffee roasting from the grounds up, without any formal training. From the start, his vision focused on providing the best-tasting coffee and coffeehouse products to customers while creating a supply chain of mutual benefit with growers and suppliers.

After he saw that some coffee house customers were struggling, he studied their operations and developed a service platform called “Seven Steps to Success.” The program offered a unique proposition: Crimson Cup would teach entrepreneurs how to open coffee houses and help them stay in business. In 2003, he published Seven Steps for Success: A Common-Sense Guide to Succeed in Specialty Coffee. This book and Crimson Cup’s program have put more than 350 independent coffee businesses in 29 states, Guam…

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