Despite the popularity of instant messaging, Twitter, and email, the use of greeting cards in business communications cannot be underestimated. A lot of businesses these days still require the use of custom greeting cards when keeping in touch with customers and prospects. There simply is something in greeting cards that no other marketing tool can provide. Just look at instant messaging. Sure IM allows you to send your message instantly complete with emoticons and audibles, but those IMs lack the personal touch that people often look for in a message. This is where personalized greeting cards look superior to their modern counterparts.
Establishing long-term relationships is also one strong point of the greeting card. Sending this card consistently to your customers and prospects will put your business on top of their mind while making them feel that you value them. The lasting impression you convey through the card will help convince people to stay loyal to your business.
Sending the best and most fun greeting cards to your customers will surely generate immediate response. However, to achieve favorable response all the time, you need to learn about the greeting card etiquette. You need to know what kind of card will fit the kind of customers you have. Here are some pointers to help your practice the proper etiquette:
1) Always go for quality first. Your customers and prospects are not just your ordinary acquaintances. They are the most important people in your business. As such, you will need to send them high quality cards that will show them how much you value and appreciate them. Invest in high grade paper, ink, and printing, so can guarantee the quality of your cards.
2) Connect with them personally. A generic card is appropriate only for mass marketing. Now, you don’t want to make your customers feel unappreciated, right? Then make sure that you create a greeting card with a personal touch. Opt for a personalized design that will make your recipients…