Givex® Gift Card Innovations Helping to Re-Shape Consumer Shopping Experience this Holiday Season

Givex®, the cloud-based customer engagement solution that helps to streamline business operation from end-to-end, is using innovation to help retailers reach more shoppers than ever before this holiday season.

The $124 billion global gift card industry means big business during the holidays. Gift cards are the most-requested gift and are so desirable because they provide flexibility for consumers, but can also create headaches for retailers who aren’t prepared. With 80% of consumers having either given or received a gift card in the last year, the stakes are high. Gift cards can offer valuable cross promotional and loyalty opportunities, drive new customer acquisition, and boost retail sales, since 72% of recipients spend more than the value of their card.

Givex has been a pioneer in the gift card space since its founding in 1999 and the brand’s experience in the space has resulted in critical new innovations that have shifted the industry’s thinking on what it possible from gift card technology. From processing to production and fulfillment, Givex makes it easy for retailers to start a gift card program tailored to their specific needs. Givex also ushered in a digital revolution, transitioning traditional plastic gift cards to e-gifting, allowing instant delivery, better fraud protection, online balance management options and boosting the ability to turn a gift card into a mobile wallet.

“This year, consumers will spend an average of $213 on gift cards, creating an incredible opportunity to boost loyalty and repeat visits,” said Don Gray, CEO of Givex. “More than 55% of gift card recipients require more than one shopping trip to spend the entire balance of their gift card, and it’s a more convenient option for shoppers who are worried about choosing the wrong size, style or model for someone else. Ultimately, gift cards create more profit for the retailer and waste less time for the consumer. It’s a win-win solution for both sides to help avoid holiday season shopping stress.”

Givex has completed more than 16 billion transactions across its global network of data centers and operates in 55 countries worldwide, continuing to grow its influence in the gift card space. By directly linking e-gift cards to a retailer’s loyalty program, Givex further boosts engagement, increasing the chance…

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