GIVE65 Event Generates More Than $415,000 to Help Seniors in Need Across Nation

Our goal is to be a catalyst for social change…We want to bring the public and private sectors together to inspire greater charitable giving in support of seniors.” – Roger Baumgart, executive director of the Home Instead Senior Care Foundation

With nearly 10,000 Americans celebrating their 65th birthday each day, new and varied types of social service programs are needed to support this burgeoning portion of the population. Unfortunately, the need does not match the reality, with only two percent of funding from the nation’s largest grant makers specifically focused on seniors.

To help solve this challenge, the Home Instead Senior Care Foundation developed GIVE65, the first and only crowd-fundraising platform exclusively devoted to helping nonprofits raise money online for programs and services that create hope for seniors. For 65 hours spanning across July 11-13, 2017, the second annual GIVE65 event generated more than $415,000 through online donations, plus 37 matching grants and six financial awards given by the Home Instead Senior Care Foundation to the 91 participating nonprofits in 36 states and the District of Columbia.

“Our goal is to be a catalyst for social change by increasing awareness and meeting the needs of seniors in our country,” said Roger Baumgart, executive director of the Home Instead Senior Care Foundation. “We want to bring the public and private sectors together to inspire greater charitable giving in support of seniors.”

The funds generated will support a variety of causes and programs – from purchasing new fitness equipment for seniors in Omaha, Neb. to providing art therapy materials for seniors outside of Portland, Ore., too. In total, more than 337,000 seniors will be impacted through GIVE65 funds.

“Programs like GIVE65 will allow us to dramatically increase our capacity to help seniors in our community,” said Michael Smith, executive director of Shipley Center, a GIVE65 participating nonprofit for seniors in the Sequim-Dungeness Valley area. “As a recipient of one of the $10,000 financial awards given by the Home Instead Senior Care Foundation, Shipley Center will be receiving more than $42,000, which we will use to build a new Health and Wellness Annex with plenty of space for…

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