Now, it is not uncommon for you to actually compete when it comes to labels. In truth, before you actually send your designs to the label printer, you should be acutely aware that your labels should have the right stuff to outperform the competition in the market. If you did not actually think about this though, then let me help you out. Here are a few tips that should let you easily outperform your label rivals in your market.
1. Use a more unique label shape or size.
Common type label shapes, sizes and templates is something to avoid if you want to outperform rivals. The truth is, the more you conform to those standard label templates, the more you will look similar to your competitors. That is why you should strive to use more unique label shapes, sizes and overall templates. The more different the overall setup your labels have, the more it can stand out against those others.
2. Improve your paper materials, one up over the competition.
Now, a must for outperforming competitors in your labels is to improve its paper materials. In fact, it must actually be always a match or if possible always surpass what your competition is using.
Better paper materials helps increase the quality look of color labels. More expensive looking high quality labels will typically perform better and get read/trusted faster. That is why you will want improved paper materials, something that is a “one up” against the competition.
3. Add specialized inks to make the label extra visible.
Here is a special trick that you might want to try out. To increase the performance of your color label against rivals, you can add specialized inks to make the label extra visible. Inks are not just your typical full color materials made up of 4 main colors (Cyan Magenta Yellow Black).
Today, there are specialist inks such as metallic silver or gold inks and of course those super glossy color inks. These special inks add a gleam to your labels that make them look impressive and of course more visible….