‘Gender-neutral’ fragrance is taking the perfume world by storm

SJP “Stash” eau de parfum (50 ml, $75 at Ulta.com) was 10 years in the making and stems from Sarah Jessica Parker’s love of traditional men’s fragrances.

Courtesy of SJP

“Mousse de Chene 30” (50 ml, $300 at LeLaboFragrances.com) mixes crystal moss and patchouli with pink pepper, cinnamon and pimento bay.

Courtesy of Lelabo Fragrances

“Velvet Haze” (100 ml, $230 at Byredo.com) refreshes its opulent, mossy, patchouli- and spice-laden formulation with dewy and succulent coconut water.

Courtesy of Byredo

Ex Nihilo “Midnight Special” (100 ml, $525 at SaksFifthAvenue.com) unifies black pepper, cinnamon and agarwood with a rose-jelly accord.

Courtesy of Ex Nihilo

“Edition 02” (50 ml, $165 at Goop.com) is concocted with shiso, a member of the mint family purported to have antibacterial and energizing properties.

Courtesy of Goop

“English Oak & Redcurrant” cologne (100 ml, $135 at JoMalone.com) is described as “bright, embracing and bewitching.”

Courtesy of Jo Malone

Maison Trudon’s “Révolution” (103 ml, $190 at Barneys.com), juxtaposes smoky wood essences with a type of iris that smells like grape soda.

Courtesy of Maison Trudon


Sarah Jessica Parker blended her own custom scent for years, mixing a luxe men’s eau de toilette with Egyptian oil and a musky drugstore spritz. “As long as I can remember, I’ve messed around with everything from Old Spice to Guerlain Vetiver,” the actress and entrepreneur tells Alexa. “I love how fat and deep men’s fragrances can be.”

So it’s no surprise that her most recent creation, “Stash,” incorporates classically muscular notes, including cedarwood, vetiver, black pepper and sage — and is “for all humans.”

“‘Stash’ stemmed from my experimenting with intensely masculine cognac, leather and incense…

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