Most candy lovers acknowledge that they do not find their favorite candy sweets in their nearby shop. Even when, the store claimed that they have a wide collection of toffees. It is also a concern of shop owners that they can not sell their stock.
Michelle Claus, a daily convenient store owner in Downtown Chicago, too, was facing such issues. “I had the largest collection of sweets and candies in my store. I even had a dedicated section for sugary but my customers always used to claim that they did not find the candy they were gazing for”, says Michelle.
Things were not working in her favor, and most of her purchasers were moving to other resellers, as they did not find their beloved candies. She worriedly visited a couple neighboring stores and even several web pages to find out a solution, but she could reach nowhere.
One morning, she wakes up with an idea of remodeling her store, and giving it a new start. She made a new plan, which according to her gave a boost in her sales. As her main focus was her candy section, she paid a great deal of attention in refining it.
“I decided to display the section of candy by color. I cleared the whole segment and put the candies brand wise and color wise. I used attractive glass cases and arranged some decorative lights to add glow to that subdivision of my shop”, tells Michelle Claus. It helped her to regain her lost customers, and it boosted her sales as well.
She planned the candy section by color, which eased buyers in selecting their choice of toffees. Michelle arranged the section considering the brand-color duo. She at first sorted the candies by brand and then amassed similar colored toffees together.
All the aforesaid measures helped her in regaining the growth rate of her business. A couple of months after, she enlarged the size of the sweet section and started displaying choices of candy by color.
Decorating candy by color is convenient for shop owners and customers, both. A shopkeeper can keep a track of…