Freshworks Acquires Marketing Software Provider Zarget

Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers.

Freshworks, the leading provider of cloud-based business software, today announced the acquisition of Zarget, a leading marketing software startup that provides marketers and designers with a suite of Conversion Rate Optimization (CRO) tools helping them understand how users interact with their websites. This is the ninth acquisition made by Freshworks over the last two years and will help the company focus on building marketing solutions for businesses of all sizes.

Zarget’s robust CRO tools help businesses increase orders, customer interactions and signups on their website by providing user metrics and data driven insights. Marketers can take informed decisions based on the insights gained through A/B Testing, Heatmaps, Session Recording, Polls & Feedback and much more. Through this acquisition, Freshworks seeks to further develop Zarget’s marketing suite and provide the team with expertise, technology and operations as well as access to over 120,000 customers.

“At Freshworks, our ambition is to emerge as the de facto cloud-based business software platform for businesses of all sizes,” said Girish Mathrubootham, CEO & Founder of Freshworks. “A growing number of our customers have been asking us to help them in their marketing initiatives. Today, our software powers customer engagement across every aspect of the customer journey, from customer acquisition to customer support. Acquiring Zarget will enable Freshworks to support customers with the pre-acquisition journey as well and truly transform the way our customers attract and engage with their prospective customers. Also, I have known the Zarget team for many years and I am personally thrilled to have them join the Freshworks family and power our expansion into the marketing software category.”

According to Gartner, marketing leaders allocate 27% of their expense budget to technology, equal to 3.24% of overall revenue, compared with CIO technology spend of 3.4% of revenue. Gartner also predicts that CMOs will spend more on technology than CIOs by end of 2017, further underlining the opportunity for…

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