The CTA program prepares people to give the best answers. In turn, visitors have a positive experience. It creates a Franklin County brand, gives quality service, and grows the tourism industry.
September 26, 2017
Tourism in Franklin County is growing. As Franklin County Visitors Bureau (FCVB) moves closer to creating the 11/30 Center in downtown Chambersburg, it is joining the Certified Tourism Ambassador (CTA) program. The CTA program empowers communities, residents, organizations and businesses to better serve visitors with consistent, quality information. To develop the program in Franklin County, FCVB hired Doug Harmon as CTA Director.
“I am so pleased to be part of the Franklin County Visitors Bureau,” said Harmon. “I am a native of Franklin County, PA and love the opportunity to help promote local events, festivals, entertainment, dining and lodging to explore Franklin County.”
The CTA Program is a nationwide certification, customized to each destination. In Franklin County, the CTA curriculum will highlight the county’s natural, historic, and cultural assets. Visitors ask questions. The CTA program prepares people to give the best answers. In turn, visitors have a positive experience. It creates a Franklin County brand, gives quality service, and grows the tourism industry. Annually, Franklin County secures more than $326 million in visitors spending.
Harmon said the benefits of the CTA Program are numerous. Each builds on the other and leads to a benefits cycle, which includes enhancing the visitor experience. In turn, the CTA program builds a positive destination image, increases community economic impact and then continues the cycle.
Franklin County Visitors Bureau now joins over 17,000 workers and volunteers in the network of CTA programs.
The 11/30 Center makes securing, housing, and training a county-wide corps of these interpretive volunteers achievable. In addition to the space to house the volunteers, the 11/30 Center provides the necessary space to house the volunteers but provides a visual and interactive platform for docents to launch tours and enthuse visitors into planning itineraries one-on-one. The center will host a wide range of tours…